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Freelance Senior Brand & Marketing Manager

Drogenbos Temporary View Job Description
The Brand & Marketing Manager is responsible for bridging strategy and execution, ensuring that global and local brand priorities are effectively translated into impactful market actions.

Added 22/05/2026

  • You are available asap full-time ?
  • With experience from FMCG sector ?

About Our Client

Our client is a FMCG company.

Job Description

1. Strategy Execution & Commercial Delivery

  • Execute local commercial and marketing plans
  • Translate global brand and segment strategies into locally relevant execution plans
  • Contribute to the development of growth plans using consumer insights, data, and market trends
  • Monitor performance and recommend corrective actions or opportunities for growth
  • Ensure timely, high-quality delivery of initiatives with strong attention to impact and results



2. Go-to-Market Execution & Activation

  • Own the end-to-end execution of marketing campaigns across all touchpoints (media, digital, in-store, shopper activation)
  • Lead the rollout of campaigns ensuring consistency with global brand guidelines and strong local relevance
  • Oversee and manage external agencies (creative, media, digital, PR)
  • Ensure excellence in execution across channels with a focus on speed, simplicity, and effectiveness



3. Consumer & Insight-Led Marketing

  • Leverage consumer insights, data, and trends to identify opportunities and drive decision-making
  • Maintain strong curiosity and empathy toward consumers to anticipate evolving needs
  • Translate insights into compelling innovation, communication, and activation ideas
  • Continuously test, learn, and improve marketing effectiveness



4. Brand & Portfolio Management

  • Support the execution of global brand strategies while owning local brand activation when applicable
  • Drive innovation and renovation initiatives, ensuring successful local deployment
  • Contribute to portfolio strategy by identifying growth opportunities and optimization areas
  • Deliver 360° brand activation plans across the cluster



5. Commercial & In-Market Excellence

  • Partner closely with Sales to ensure strong customer execution and in-store visibility
  • Develop compelling commercial materials and presentations to support retailer engagement
  • Optimize pricing, promotions, and channel strategies to drive performance
  • Ensure products meet both consumer expectations and commercial targets



6. Performance Tracking & Optimization

  • Monitor and analyze key KPIs including campaign effectiveness, market share, ROI, and execution quality
  • Ensure efficient use of A&P budgets with strong focus on return on investment
  • Provide structured feedback to global teams on performance and execution learnings
  • Drive continuous improvement through data-led decision-making



7. Cross-functional Collaboration

  • Act as a central point of coordination across Marketing, Sales, Supply Chain, Finance, and external partners
  • Build strong relationships and alignment within a matrix organization
  • Ensure operational readiness for campaigns, launches, and activations
  • Influence stakeholders to drive the cluster agenda and deliver business objectives

The Successful Applicant

  • Proven experience in FMCG marketing (strategy and/or activation)
  • Strong expertise in Go-to-Market, brand activation, and commercial execution
  • Ability to manage complex projects and multiple stakeholders
  • Experience working in a global/matrix organization
  • Data-driven mindset with strong analytical and problem-solving skills
  • Hands-on, pragmatic, and results-oriented approach
  • Strong collaboration, communication, and leadership skills
  • Fluent in business English + French or Dutch



What's on Offer

Interesting assignment.

Contact
Guillaume Peeters
Quote job ref
JN-052026-7023686

Job summary

Sector
Marketing & Agency
Sub Sector
Marketing Management
Industry
FMCG (Fast Moving Consumer Goods)
Location
Drogenbos
Contract Type
Temporary
Consultant name
Guillaume Peeters
Job Reference
JN-052026-7023686

PageGroup is an equal opportunity employer committed to workforce diversity, both as an employer as well as a recruitment service provider. Each recruitment decision we make for people we hire and people we place into new roles is based solely on the candidates’ knowledge, experience and skills.