Key Account Manager - Confectionary - FMCG

Brussels City Vast dienstverband

Bijgewerkt 10/01/2022

  • Key Account Management
  • Retail - Top 3

Over onze klant

Family - owned company, the client has today a worldwide presence with more than 150 products sold every day. Each member of the family can recognize himself in the different brands owned by the company.

Focus on customers, innovation and research, they have today more than 15000 employees to help them in this journey.


As a Key Account Manager, you will be responsible for the implementation and development of the Sales strategy for one of our major customers with objective to grow a sustainable competitive advantage while considering a categorical approach to the customer.


  • Responsible for the achievement of agreed annual financial budget and all customer related sales KPI's for the designed major customers
  • Track and analyze the evolution of the market & customers, closely monitor competitors (strategy, agreement, action plan, organization and processes, new markets, innovations, products...) in order to formulate growth opportunities
  • Negotiate the annual agreements on prices and conditions and secure the commercial collaboration.
  • Prepare and manage the budget, monitor payments in cooperation with customer service and accounting teams
  • Ensure perfect execution of all category and brand strategies at customer level
  • Handle the operational management of the assigned customers, monitoring evolution of sales volumes (weekly follow-up of the forecast, evaluate promotions effectiveness and the performances of the customer, design action plans…)
  • Ensure efficient communication with the other departments (Customer Service, Trade marketing, Marketing, Supply Chain)
  • Participate in national and regional management sales meetings.
  • Communicate its plans to the Field in order to ensure the perfect implementation.


  • Master degree in Economics or Marketing
  • 4-7 years of experience in Sales, Trade Marketing or Marketing, with a first successful experience in a KAM and/or Trade Marketing role
  • Proficient in key responsibilities of the KAM role, like budgeting, forecasting effective business planning
  • Strong negotiation, communication and analytical skills
  • Leadership skills
  • Autonomy in managing the relationships with customers
  • Knowledge of the P&L management
  • Knowledge of commercial and office software
  • Knowledge of commercial and office software Excel & PowerPoint, SAP
  • Fluency in Dutch, French and English


  • A competitive salary package including a company car
  • A challenging work environment
  • A growing and stable company
  • Possibilities of training and development
  • Flexible schedule including 2 days/week of home office

Kim-Anh Tran

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Kim-Anh Tran
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