Key Account Manager - Foodservice - Bakery - FMCG

Brussels City Permanent

Updated on 08/07/2024

  • KAM Foodservice
  • FMCG - Food

About Our Client

Operating across multiple continents, the client is a prominent global player in the bakery industry with its origins in Scandinavia.

This company's innovative product range pays homage to tradition, encompassing artisanal bread, delectable pastries, and satisfying fast-food options. Their clientele, located worldwide, enjoys uninterrupted service, courtesy of our valued partners in the retail and foodservice sectors.

Fostering a corporate culture built on principles of transparency, trust, and structured entrepreneurship, they encourage the exchange of knowledge and collaborative efforts transcending departmental and geographical boundaries, all in pursuit of their grand vision.

Their commitment to maintaining close customer relationships, fostering adaptability, and upholding accountability is executed at the grassroots level, while benefiting from the robust support of a global enterprise.

Within their cluster , a dedicated team of 500 individuals strives to bring culinary satisfaction to millions of patrons, resulting in countless smiles.

Job Description

As Key Account Manager Foodservice for the BeLux region, your role is crucial in shaping the long-term success of the company's strategic key accounts and prospects.

You will be responsible for managing, developing, and executing sales activities to establish partnerships and achieve sales targets across our entire product range. Your focus will involve a mix of hunting (60%) for new opportunities and farming (40%) for nurturing existing relationships.

  • Strategic Planning: Develop, communicate, and execute medium and long-term (3-year) strategies, as well as short-term (1-year) business plans for designated national accounts & prospects. A primary focus on French-speaking wholesalers and large operators in the total Foodservice KA area.
  • Relationship Building: Establish and maintain strong business relationships with your customer's key decision makers and facilitate interaction with your relevant colleagues to develop multilevel contacts. You ensure regular and effective communication to identify and capitalize on all relevant business development opportunities. You anticipate potential issues, identify obstacles, and engage internal resources as needed to maintain and maximize account penetration and revenue potential.
  • Preferred Partner Status: Strive to make the company the preferred strategic partner for your key accounts. You embrace a dynamic and customer-centric approach to create value for all parties involved.
  • New Product Development: Collaborate closely with all accounts to identify new product development opportunities. Work with NPD colleagues to develop new product lines, including exclusive offerings for specific accounts, ensuring customer needs are met while achieving profit and sales targets.
  • Negotiation: Skillfully negotiate prices, rebates, over-riders, promotions, listings, and payment terms to secure favorable deals.
  • Pricing, Margin Management & Promotion: Develop, implement, and evaluate cost-effective pricing, promotional plans, and marketing activities at the account level. You manage the product mix effectively to maximize margin whilst delivering value to our clients. You collaborate internally to maximize profitable sales growth.
  • Market Analysis : Continually and proactively monitor and analyze the out-of-home (OOH) market, including market trends and need states. Stay informed about competitor activity and share knowledge internally, participating in the development of appropriate response strategies
  • Demand Planning: Maintain ongoing communication with demand planners to meet customer service level KPIs. Provide advanced notice of significant events, such as product listings or delistings, promotions, etc., to enable efficient forecasting and planning.
  • Reporting and Analysis:Lead the preparation and review of monthly sales reports. Participate in Go-to-Market meetings, closely follow up and update the sales pipeline, and analyze marketplace trends, individual account trends, and competitive activity.

The Successful Applicant

  • Higher education degree;
  • 5-7 years of experience in a KAM position;
  • Experience of sales of complex products to key accounts in Foodservice;
  • Excellent knowledge of OOH-sectors (customers, competitors, …) and trends;
  • Excellent communication skills;
  • Strong presentation and negotiation skills;
  • Excellent knowledge of how to set up and execute activities for new business development;
  • Excellent knowledge of the account organization and business strategies;
  • Profound knowledge of tender management, contractual terms and conditions;
  • Analytical mindset;
  • Fluent in French, Dutch and English

What's on Offer

  • An attractive salary package
  • The opportunity to put your entrepreneurial spirit into practice by lifting the foodservice business to a higher level and as such create direct impact on our business results
  • Being part of an international organization that is in full expansion
  • Opportunity to grow personally and evolve professionally
  • Future career development to senior roles on both a local or international level
Kim-Anh Tran
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Job summary

Sub Sector
Account Manager
FMCG (Fast Moving Consumer Goods)
Brussels City
Contract Type
Consultant name
Kim-Anh Tran
Job Reference

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