Back to search

Market Research Analyst - Ghana - Industry

International Permanent View Job Description
Reporting to the Business Development Director and in close collaboration with the Marketing and Strategy teams, you will provide accurate and actionable market intelligence through both desk research and fieldwork, focusing on the local industry and community practices.

Added 02/12/2025

  • Innovative International Group
  • Excellent Growth Opportunities

About Our Client

Our client is an internationally expanding group, specializing in industrial products and commercial solutions. They are seeking a Market Research Analyst to provide actionable insights based on local market knowledge, supporting the growth of both their consumer (B2C) and professional (B2B) offerings.

Job Description

Reporting to the Business Development Director and in close collaboration with the Marketing and Strategy teams, you will provide accurate and actionable market intelligence through both desk research and fieldwork, focusing on the local industry and community practices.

Key Responsibilities:

  • Conduct market research and analysis, including competitor benchmarking, market sizing, and trend identification.
  • Engage directly with local artisans, distributors, and other field stakeholders to gather practical insights.
  • Collect, analyze, and interpret data from multiple sources (primary and secondary research, surveys, industry reports, internal databases).
  • Compile reports, dashboards, and presentations to communicate findings to management and support strategic decision-making.
  • Monitor industry developments, emerging trends, and regulatory changes relevant to the business.
  • Collaborate with cross-functional teams to ensure research findings inform marketing, sales, and product strategy.
  • Maintain a strong understanding of local market practices, culture, and consumer behavior.

The Successful Applicant

You hold a Bachelor's or Master's degree in Marketing, Business, Economics, or a related field, and you have 2 to 3 years of experience in field research, data collection, and report compilation, ideally in an industry-related market. You are resourceful, socially skilled, and able to engage effectively with artisans and local stakeholders to collect reliable insights. You have experience translating field data into actionable business recommendations. Fluency in English, Twi, and at least one other local dialect is required. Familiarity with the Ghanaian market is a plus. You are adaptable and able to navigate diverse cultural and market environments.

What's on Offer

Competitive Salary and Benefits

Contact
Mariama Sow
Quote job ref
JN-112025-6887971

Job summary

Sector
Marketing & Agency
Sub Sector
Marketing Assistant
Industry
Industrial / Manufacturing
Location
International
Contract Type
Permanent
Consultant name
Mariama Sow
Job Reference
JN-112025-6887971

PageGroup is an equal opportunity employer committed to workforce diversity, both as an employer as well as a recruitment service provider. Each recruitment decision we make for people we hire and people we place into new roles is based solely on the candidates’ knowledge, experience and skills.