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Sales Director - FMCG - challenger brands

Brussels City Permanent View Job Description
The client is looking for a Sales Director to join his team in Brussels.

Added 04/05/2026

  • Sales management
  • FMCG

About Our Client

This is not your typical FMCG player.

Our client is a fast-growing challenger brand in the non-food category, shaking up traditional markets with bold positioning, strong product innovation, and a clear ambition: to win market share from established leaders.

Mid-sized but scaling quickly across Europe, the company combines entrepreneurial energy with solid retail traction (major key accounts already secured). Decisions are fast, ideas are heard, and impact is immediate.

To support its next growth phase, they are looking for a Sales Director to structure, accelerate, and lead their commercial expansion.

Job Description

This is a hands-on leadership role where strategy meets execution.

You will define the commercial roadmap while staying close to the business, leading key negotiations, opening doors, and building a high-performing sales team.

You will play a critical role in scaling the brand across key retail channels and geographies.

Key Responsibilities:

  • Own and drive the full sales strategy across markets and channels (Retail, E-commerce, Distributors)
  • Lead, inspire, and grow a high-impact sales team (KAMs, Account Managers)
  • Personally handle and close strategic negotiations with top-tier retail accounts
  • Accelerate distribution, visibility, and market share across Europe
  • Identify and unlock new growth opportunities (new channels, markets, partnerships)
  • Act as a true business partner to Marketing, ensuring strong go-to-market execution
  • Build structure where needed: processes, tools, KPIs, and performance culture
  • Deliver on ambitious revenue and profitability targets

The Successful Applicant

  • More than 10 years of experience in FMCG sales, ideally within a challenger or fast-growing brand
  • Strong track record with key retailers (e.g. mass market, drugstores, DIY, specialty retail)
  • Proven experience in building and leading high-performing teams
  • Entrepreneurial mindset: hands-on, agile, solution-driven
  • Sharp commercial instinct and strong negotiation skills
  • Comfortable operating in a scale-up / transformation environment
  • International exposure is a plus
  • Fluent in French, Dutch and English

What's on Offer

  • A visible and strategic role with direct impact on the company's growth
  • The opportunity to shape and structure the sales organization
  • A brand with strong momentum and real market disruption potential
  • Agile, fast-paced culture with short decision loops
  • Competitive package with performance-based incentives
Contact
Kim-Anh Tran
Quote job ref
JN-052026-7009168

Job summary

Sector
Sales
Sub Sector
Sales Manager/Director/VP
Industry
FMCG (Fast Moving Consumer Goods)
Location
Brussels City
Contract Type
Permanent
Consultant name
Kim-Anh Tran
Job Reference
JN-052026-7009168

PageGroup is an equal opportunity employer committed to workforce diversity, both as an employer as well as a recruitment service provider. Each recruitment decision we make for people we hire and people we place into new roles is based solely on the candidates’ knowledge, experience and skills.