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Senior Performance Marketing Analyst

Brussels City Permanent Work from home View Job Description
This role is centered on the analytical tracking of marketing campaigns, determining the optimal target audience, and setting the strategy for the next cycle. You will act as the expert in translating data insights into concrete acquisition and retention action plans, coordinating closely with external partners (agencies, influencers,...).

Added 10/12/2025

  • Leading role in data-driven lead generation.
  • Campaign management

About Our Client

Our client is a leading force in insurance in Belgium. They are deeply invested in digital transformation and customer-centricity. As a proud member of a large, internationally renowned reinsurance group, they guarantee stability, trust, and continuous innovation.

Job Description

  • Data Analysis: Conduct in-depth analysis of campaign performance data and market insights to identify trends and recommend future improvements.
  • Strategic Planning: Determine the right audiences and channels (digital and offline) for lead generation and retention, strictly based on analytical findings.
  • Campaign Management: Develop and manage comprehensive, channel-agnostic communication plans, focusing on performance and achieving monthly KPIs.
  • External Collaboration: Serve as the crucial contact point for external performance and media agencies, providing briefings and ensuring diligent follow-up.
  • Budget & Reporting: Effectively manage campaign budgets, including raising purchase orders, and deliver accurate, timely reports on performance metrics.
  • Sales Support: Actively develop materials and strategies to support the sales team's efforts.

Marketing Analyst, Conversion Rate Optimization, ROI, KPIs, Insurance, Trilingual, Commercial Objectives, Acquisition, Retention, Hybrid Work, Brussels.

The Successful Applicant

  • Analytical Acumen: Possesses strong numerical skills and the ability to translate complex data into clear, actionable business insights.
  • Experience: At least 5 years of proven experience in campaign and online marketing management, with a clear focus on successful lead generation programs.
  • Project Leadership: An inspiring and energetic project leader who is results-oriented and inspires colleagues toward high performance.
  • Communication & Stakeholder Management: Excellent communication skills and proven ability to manage, influence, and gain sign-off from diverse internal and external stakeholders.
  • Language Fluency: Fluent in Dutch, French, and English.
  • Education: Master's degree or equivalent through relevant professional experience.

Marketing Analyst, Conversion Rate Optimization, ROI, KPIs, Insurance, Trilingual, Commercial Objectives, Acquisition, Retention, Hybrid Work, Brussels.

What's on Offer

  • Competitive Salary: A competitive gross salary package.
  • Extensive Benefits: Comprehensive insurance package (hospitalization, ambulatory, guaranteed income, pension plan).
  • Financial Extras: Annual year-end premium and collective company premium, meal and eco vouchers.
  • Flexible Work-Life Balance: Hybrid work model with the possibility to work from home up to three days per week, plus flexible working hours.
  • Time Off: An attractive leave scheme of up to 31 days annually.
  • Career Growth: Varied job content and opportunities for development through training, coaching, and internal mobility.
  • Location: Prime location in the heart of Brussels.

Marketing Analyst, Conversion Rate Optimization, ROI, KPIs, Insurance, Trilingual, Commercial Objectives, Acquisition, Retention, Hybrid Work, Brussels.

Contact
Andreas Servotte
Quote job ref
JN-122025-6894699

Job summary

Sector
Marketing & Agency
Sub Sector
Campaign Management
Industry
Insurance
Location
Brussels City
Contract Type
Permanent
Consultant name
Andreas Servotte
Job Reference
JN-122025-6894699
Remote or office
Work from home

PageGroup is an equal opportunity employer committed to workforce diversity, both as an employer as well as a recruitment service provider. Each recruitment decision we make for people we hire and people we place into new roles is based solely on the candidates’ knowledge, experience and skills.