Trade Marketing and Category Manager - Bakery - FMCG sector

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Updated on 10/04/2024

  • Trade Marketing
  • FMCG - Food

About Our Client

Our client is a company with a young history and a long family experience. They perfectly combine artisanal recipes with noble, Belgian and 100% natural raw materials.

Being a family business, passionate about pastry, they aspire to reinvent desserts every day. The flexibility, originality and personalised finishes of your products are their best assets.

Their mission is to put their know-how at the service of their customers to create and launch new concepts of sweet pleasures.

Job Description

The Trade Marketing and Category Manager will build the bridge between their portfolio of clients and their sales team. You will be in charge to track distributions rotation level across key markets in Europe, analyse market data in order to define a long term strategy and support the key account in its business reviews with main retailers.


Develop trade-marketing strategies:

  • Analyse market data of key Eu markets
  • Continuously track distribution point development and rotations in key markets across EU
  • Build trade marketing strategies with key Eu partners
  • Work closely with the client portfolio team on product launches, design updates
  • Prepare business review/presentation for semester meeting with distributors
  • Cultivate programs that ensure adequate product rotations
  • Maintain customer relationship for future purchase
  • Define new products/product range to grow the overall category and brand

Manage reporting for clients portfolio:

  • Follow monthly reporting and attend monthly sales reviews with the client portfolio team
  • Prepare and present quarterly performance to client portfolio team
  • Build an annual budget and forecast updates for the client portfolio team
  • Define, prepare and present promotion and trade-marketing plans strategies to client portfolio team
  • Present quarterly report promotion and trade-marketing spend to client portfolio team

The Successful Applicant

  • Master in Economics or Business engineering
  • Minimum 3 to 5 years' experience in trade marketing
  • Knowledge of FMCG
  • Strong product portfolio management
  • Analytical mindset
  • Detail oriented and focus on meeting deadlines
  • Ability to think critically and creatively
  • Have strong communication
  • Interpersonal skills and enjoy working in cross-country teams
  • Fluent in French and English

What's on Offer

  • To take part in a human and entrepreneurial adventure within an ambitious dynamic family owned Belgian group
  • Build the function of trade marketing manager within the Group (to date, the main focus was on Private label)
  • Get in contact with various external contacts (customers, partners, License) in many different markets
  • Leadership by talents, values, trust
  • Responsibility and Autonomy
  • Competitive salary package with several perk (including a company car)
Kim-Anh Tran
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Job summary

Marketing & Agency
Sub Sector
Trade Marketing
FMCG (Fast Moving Consumer Goods)
Contract Type
Consultant name
Kim-Anh Tran
Job Reference

PageGroup is an equal opportunity employer committed to workforce diversity, both as an employer as well as a recruitment service provider. Each recruitment decision we make for people we hire and people we place into new roles is based solely on the candidates’ knowledge, experience and skills.