Save Job Back to Search Job Description Summary Similar Jobs Added 26/05/2026Sales ManagerOff TradeAbout Our ClientLocated 20 km from Brussels, in the heart of Walloon Brabant for several generations, the family-owned group is experiencing strong national and international growth. The premium beverages, full of character, international in reach yet deeply rooted in Belgian heritage, are winning over new markets across Europe and beyond.They are a company that dares. Built on strong international brands and iconic local brands, innovative in their recipes, agile in our organization, and resolutely international in their vision. They combine the authenticity of artisanal know-how with the ambition of a fast-growing modern company. They are now entering a new strategic phase and they are looking for talented individuals ready to help drive it forward.Joining them means becoming a key player in a genuine entrepreneurial adventure, where your decisions matter, your results are visible, and your ambition has room to thrive.Job DescriptionYou are not simply a salesperson. You are an entrepreneur within the company. Reporting directly to Management, you will take ownership of commercial development with a high level of autonomy, designing ambitious market strategies and executing them with rigor and intensity.Your playground: Belgium as the core market, alongside growing European opportunities to build from the ground up.Off Trade - Retail & Specialized Channels ▸ Identify, win and retain key accounts: buying groups, major national retailers, specialized chains and delicatessens - in Belgium and internationally ▸ Negotiate listings, commercial agreements, pricing and promotional plans; ensure flawless execution from A to Z ▸ Maximize shelf visibility through merchandising, POS materials, product launches and in-store activations ▸ Build sales forecasts and coordinate needs with production and logistics to ensure product availability ▸ Closely monitor KPIs: turnover, volumes, margins, numeric/weighted distribution, sell-in/sell-out performance ▸ Identify new listing opportunities in Belgium and neighboring markets; maintain a structured prospecting pipelineManagement & Commercial Strategy▸ Co-build and drive the annual sales plan together with Management ▸ Define and monitor annual objectives (turnover, margin, listings, distribution, rotation); lead regular performance reviews ▸ Ensure structured CRM reporting: visits, pipeline, opportunities, forecasts and action plans ▸ Conduct active competitive monitoring across key markets and recommend targeted corrective actions ▸ Actively contribute to brand strategy and the opening of new distribution channels, including internationally ▸ Work closely with Marketing, Production and Logistics to align commercial ambition with operational reality▸ People management of a teamThe Successful Applicant5 to 8 years of commercial experience in FMCG, beverages, beer or food industry - Off Trade expertise is essentialProven track record in managing and developing national key accountsExperience within European or international markets is a strong assetStrong understanding of the Belgian commercial landscape and familiarity with European distribution networksOutstanding negotiator, capable of creating value and closing dealsAutonomous, rigorous and results-oriented - with high personal standardsStrong entrepreneurial mindset: business-oriented, agile and accountableExcellent analytical skills, comfortable with KPIs, forecasting and data-driven decision makingNatural relationship builder with clients, partners and internal teamsAbility to manage complexity and thrive in a fast-paced, evolving environmentFluency in French, Dutch and English (spoken and written) - trilingual profile requiredWhat's on OfferYou will benefit from real autonomy, direct impact, and the satisfaction of seeing your work immediately translate into results.You will work alongside people who genuinely care about their craft, their product and their colleagues. The culture is demanding yet supportive, ambitious yet deeply human.Direct access to decision-makers, without layers of hierarchyAgile structure that moves fast and listensReal ownership of your commercial territoryFreedom to innovate and influence strategyInternational projects from day oneA product you will be proud to representA brand with strong identity and authentic heritageA team that celebrates successes togetherContactKim-Anh TranQuote job refJN-052026-7025133Job summarySectorSalesSub SectorSalesIndustryFMCG (Fast Moving Consumer Goods)LocationBrussels CityContract TypePermanentConsultant nameKim-Anh TranJob ReferenceJN-052026-7025133
