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Sales & Marketing Manager - Agricultural Machinery - FR/DU

Namur Permanent €65,000 - €91,000 per year View Job Description
Experiences in B2B sales with wholesalers? Experiences in operational marketing? Experiences in People Management? Strong interest or background in the agricultural sector? Bilingual in French & Dutch? This position is for you !!

Updated on 11/05/2026

  • Sales & Marketing - People Management - Agricultural - Capital Equipment
  • Sales Strategy - Pricing Strategy - Marketing & communication

About Our Client

Our client is a Belgian family-owned company with over 100 years of experience in the distribution of premium technical equipment for the agricultural sector, the green/landscaping sector, and material handling. It employees +100person, generates +150M€ of annual turnover and aims to strengthen its market position by focusing on leading-edge technology, strong partnerships with dealers, and efficient services in sales, marketing, after‑sales, and financing.

Job Description

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following responsibilities:

  • Lead the commercial strategy: annual sales plan, margins, product mix
  • Animate and guide the sales & marketing team (define priorities, coordinate & coach the team on the field) - you will be responsible of 3 areas sales manager, 3 product managers & 2 persons in the back office
  • Manage pricing strategy and negotiate with key accounts & dealer networks
  • Develop business via demo machines, rental, and used equipment
  • Be responsible of the company brand by owning all marketing & communication activities & ensuring their consistency: marketing materials, digital channels, campaigns, ...
  • Handle the implementation of a new CRM system
  • Strengthen communication with the dealer network: newsletters, events, information sessions
  • Oversee events & trade fairs: stand concept, logistics, demos, post‑event analysis
  • Act as main link between manufacturer & internal teams; track KPIs, market trends, bonuses

The Successful Applicant

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following profile:

  • +5 years experiences as B2B sales leader with strong commercial development skills & ability to negotiate with wholesalers
  • Experiences with long selling cycle & technical products (agriculture, machinery, industry)
  • Previous experience in people management or team coaching
  • Background or strong affinity with the agriculture sector is a plus
  • Solid experience in operational marketing
  • Comfortable in managing projects (CRM, reporting, process optimization)
  • Strategical mindset coupled with the willingness to remain operational & available for the teams
  • Personal traits: entrepreneurial mindset, structured, responsible, clear communicator, low ego.
  • Languages: Fluent in French, Dutch & English



What's on Offer

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU,, you will have:

  • A key, high‑impact role shaping the company's commercial & marketing evolution.
  • Autonomy, trust, and a clear strategic framework.
  • A competitive package incl. bonus, company car (or mobility budget), net allowance, extended insurance, cafeteria plan, meal vouchers. [
  • A chance to build something long‑lasting within a growing, value‑driven family business.



Contact
Morgane Delgeye
Quote job ref
JN-032026-6962621

Job summary

Sector
Sales
Sub Sector
Regional Manager
Industry
Industrial / Manufacturing
Location
Namur
Contract Type
Permanent
Consultant name
Morgane Delgeye
Job Reference
JN-032026-6962621

PageGroup is an equal opportunity employer committed to workforce diversity, both as an employer as well as a recruitment service provider. Each recruitment decision we make for people we hire and people we place into new roles is based solely on the candidates’ knowledge, experience and skills.