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Sales & Marketing Manager - Agricultural Machinery - FR/DU

Namen Vast dienstverband 65,000€ - 91,000€ per jaar Bekijk de functieomschrijving
Experiences in B2B sales with wholesalers? Experiences in operational marketing? Experiences in People Management? Strong interest or background in the agricultural sector? Bilingual in French & Dutch? This position is for you !!

Bijgewerkt 27/07/2026

  • Sales & Marketing - People Management - Agricultural - Capital Equipment
  • Sales Strategy - Pricing Strategy - Marketing & communication

Over onze klant

Our client is a Belgian family-owned company with over 100 years of experience in the distribution of premium technical equipment for the agricultural sector, the green/landscaping sector, and material handling. It employees +100person, generates +150M€ of annual turnover and aims to strengthen its market position by focusing on leading-edge technology, strong partnerships with dealers, and efficient services in sales, marketing, after‑sales, and financing.

Functie

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following responsibilities:

  • Lead the commercial strategy: annual sales plan, margins, product mix
  • Animate and guide the sales & marketing team (define priorities, coordinate & coach the team on the field) - you will be responsible of 3 areas sales manager, 3 product managers & 2 persons in the back office
  • Manage pricing strategy and negotiate with key accounts & dealer networks
  • Develop business via demo machines, rental, and used equipment
  • Be responsible of the company brand by owning all marketing & communication activities & ensuring their consistency: marketing materials, digital channels, campaigns, ...
  • Handle the implementation of a new CRM system
  • Strengthen communication with the dealer network: newsletters, events, information sessions
  • Oversee events & trade fairs: stand concept, logistics, demos, post‑event analysis
  • Act as main link between manufacturer & internal teams; track KPIs, market trends, bonuses

Profiel

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following profile:

  • +5 years experiences as B2B sales leader with strong commercial development skills & ability to negotiate with wholesalers
  • Experiences with long selling cycle & technical products (agriculture, machinery, industry)
  • Previous experience in people management or team coaching
  • Background or strong affinity with the agriculture sector is a plus
  • Solid experience in operational marketing
  • Comfortable in managing projects (CRM, reporting, process optimization)
  • Strategical mindset coupled with the willingness to remain operational & available for the teams
  • Personal traits: entrepreneurial mindset, structured, responsible, clear communicator, low ego.
  • Languages: Fluent in French, Dutch & English

Aanbod

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU,, you will have:

  • A key, high‑impact role shaping the company's commercial & marketing evolution.
  • Autonomy, trust, and a clear strategic framework.
  • A competitive package incl. bonus, company car (or mobility budget), net allowance, extended insurance, cafeteria plan, meal vouchers. [
  • A chance to build something long‑lasting within a growing, value‑driven family business.
Contact
Morgane Delgeye
Referentienummer
JN-032026-6962621

Vacature samenvatting

Sector
Verkoop
Sub Sector
Regiomanager
Industrie
Industrial / Manufacturing
Locatie
Namen
Contract Type
Vast dienstverband
Consultant naam
Morgane Delgeye
Vacature referentie
JN-032026-6962621

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